2D to 3D
The corporate design for French insurer AG2R La Mondiale, designed by Studio Dumbar, Rotterdam, has been transferred by unit-design to three-dimensional applications such as building and shop identification. A comprehensive identification system has been developed to present the brand perfectly in various situations.
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Shape development
Day and night
Materials, fixtures and lighting methods have been devised for the visual elements. Rules for positioning and proportions make identification possible for different types of building and situations.
"The figurative mark retains its identity in a variety of contexts – with or without color."
